Precision
Overview
Precision Neuroscience is advancing brain-computer interfaces for breakthrough treatments in severe neurological conditions — just to start.
Traditional techniques lack scalability and functional breadth. They needed Bunsen to craft a brand that spelled long term success, and show them what a potential website could look and feel like — we did not disappoint.
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Messaging
We had to effectively translate technical aspects of Precision Neuroscience's brain-computer interface technology into a clear and accessible message for audiences ranging from investors to surgical partners.
While maintaining the integrity and detailed information, our task was to distill the complexity into a format that resonates with everyone.
Working hand-in-hand with our client, we crafted language and a prototype site that did just that.
Brand & Identity
Precision's brand faced the exciting challenge of capturing how the company utilizes data from-and-to the brain. So we developed a dynamic brand system that seamlessly evolves, mirroring the ever-changing language of the brain.
This innovative logo reflects Precision's distinct approach to brain data while conveying agility and adaptability. It visually embodies Precision's focus on the forefront of neuroscience advancements.
